CATS will hold the CATS Tourism Online Forum Series (TOFS) vol.25 on Thursday, August 24.
Anyone is welcome to attend. We look forward to your participation.

Secrets of community-based tourism success from Vietnam

Abstract:
CBT Travel social entreprise has re-defined Community-based tourism development in Vietnam with 80 CBT projects in the Northwest, Northeast, Central and Southern regions of Viet Nam between 2012–2023. In 2016, these CBTs welcome over 60,000 visitors, contributing over USD1.2 million to the local communities. Having been on the advisory board of CBT Travel Social enterprise since 2014 (and also an academic expert in CBT), this lecture reveals my insight into the secrets of CBT development success in Vietnam. Basic principles to design attractive CBT products and services will be revealed, as well as how to operationalize these design principles and overcome challenges and build local capacity. Financing and distribution models of CBTs will also be discussed.

Keywords:
Community-based tourism, Vietnam, design principles, capacity building, sustainability

Hosted by: Hokkaido University, Center for Advanced Tourism Studies (CATS)

Date/Time: Thursday 24 August 2023   |   18:30-20:00(JST)

Venue: Online (Zoom Webinar)

Language: English

Capacity: 50 persons

Participation fee: Free to join (pre-registration system)

Speaker: Dr Giang Phi
Bio:
Dr Giang Phi holds a PhD in Tourism & Social Innovation from Griffith University (Tourism program ranked No. 3 globally). A global citizen who has lived in 4 countries across 3 continents, she recently worked as an Assistant Professor in Tourism/Innovation & Entrepreneurship at Copenhagen, Denmark and currently VinUniversity, Hanoi, Vietnam.Giang is a passionate lecturer with over 10 years of teaching experience. She is also an acclaimed writer with 3 research awards and 4 international books (The latest book: Vietnam tourism: Policies & practices). Her current research interests are design thinking, digitalisation, social entrepreneurship and education in the context of tourism & hospitality. Outside academia, Giang has served on the advisory board of CBT Travel & Consulting social enterprise since 2014. 

Moderator: Dr. Meng Qu

Registration:
Please register at the URL below. Application deadline is Wednesday, August 23, 2023.
https://us06web.zoom.us/webinar/register/WN_h4J5z8vmRly8ItAxAzmEqw

Contact:
Hokkaido University, Center for Advanced Tourism Studies (CATS)
online-forum(at)cats.hokudai.ac.jp
※Please replace the (at) part with @.