About CATS

Message from the Center Director

We, Center for Advanced Tourism Studies (CATS) recognize our mission as a contribution to the advancement of tourism studies in Hokkaido University mainly through Graduate School of International Media, Communication, and Tourism Studies by implementing comprehensive advanced research on "Co-creation of Value," "Cooperation with Communities," and "International Contribution", and in addition, commitment to the resolution of diverse issues of the 21st Century.

Specifically, CATS works on tourism-based regional revitalization, transformation of the tourism industry, lifestyle innovation, international cooperation and development on tourism, among others, to contribute to the world peace, new culture creation, and realization of a mature society.

Under the principle above, we are focusing on implementation of studies and research on "tourism creation" and promoting joint studies, networking with higher education and research institutions, and researchers, in a comprehensive and advanced manner.

At the same time, we are aiming to becoming a Center of Excellence of tourism in Japan and in the world as an institute for advanced studies, by collaborations with industries and society and archiving various information regarding tourism and its dissemination.

Takayoshi Yamamura
Director, Center for Advanced Tourism Studies

Joint Studies (FY 2019)

  • Indigenous Cultural Heritage and Tourism, Joint Study with the Center for Ainu and Indigenous Studies, Hokkaido University (since 2012)
  • Assessment and Future Direction of the Basic Concept about the History and Culture in Japan, Joint Study with the Agency for Cultural Affairs (2017 to 2019)
  • "Comparative Study on Destination Management in Catalonia and Hokkaido", Joint Study with CETT-University of Barcelona, the School of Tourism, Hospitality and Gastronomy and Hamanasu Foundation (2017 to 2019)
  • "Walking Trail Development in Nanto City", Joint Study based on Comprehensive partnership with Nanto City and PARUS (Since 2017)

Grants-in-Aid for Scientific Research (KAKENHI) (FY 2019)

  • "International Comparative Research on War Related Contents Tourism and Historical Understandings" (Grant-in-Aid for Scientific Research (B) / Takayoshi YAMAMURA)
  • "Study on Conservation and Utilization of Cultural Landscape as Tourism Resources" (Grant-in-Aid for Scientific Research (B) / Noriaki NISHIYAMA)
  • "A Study on the Feasibility of Woodland Burials as a New Forest Use" (Grant-in-Aid for Scientific Research (C) / Hirofumi UEDA)
  • "An Organizational Study of Japanese Traditional Tourist Association and Destination Management Organization " (Grant-in-Aid for Early-Career Scientists / Yusuke ISHIGURO)
  • "Study on International Propagation and Transmedial Circulation of the ‘Heidi phenomenon’" (Grant-in-Aid for Scientific Research (B) / Takayoshi YAMAMURA)
  • "Research on Tourism in East Asia in the Era of Augmented Reality" (Grant-in-Aid for Scientific Research (B) / Takayoshi YAMAMURA)
  • "Comprehensive Study on the Sustainability of Relationship among Producer, Local Community, and Fans of Amination Contents" (Grant-in-Aid for Scientific Research (C) / Takayoshi YAMAMURA)
  • "A Business Sociological Analysis of Requirements for ‘Social DMO’ Establishment in Frontier Destinations" (Grant-in-Aid for Scientific Research (C) / Yusuke ISHIGURO)

Other Competitive Funds (Fiscal 2018)

  • "Fundamental Analysis of Significant Issues Regarding Development of ‘Arctic Tourism’ " (Hokkaido University Arctic Research Center Researcher’s Community Support Projects / Hirofumi UEDA and Takafumi FUKUYAMA)

Research and Projects commissioned from Local Governments (Fiscal 2018)

  • "Development for Comprehensive Management and Promotion Plan of Wine Castle" / Ikeda Town
  • "Study on the Formulation of Ikeda Town Tourism Master Plan" / Ikeda Town
  • "Research on the Formulation of Action Plan for Landscape Management" / Biei Town
  • "Research on Conservation and Utilization of the Landscape of Shari" / Shiretoko Shari-cho Tourist Association
  • "Study on the Revision of Taketomi Island Historical Landscape District Conservation Plan" / Taketomi Town
  • "Research from Multiple and Academic Perspectives such as Tourism Studies for the Promotion of Ainu Culture" / Biratori Town
  • Kaminoyama-type Hot Spring Quaorto (Health Resort) Project: Research on Development of ‘Qua-Park’: Formulation of Basic Masterplan for Hot Spring Health Facilities and Basic Land Use / Kaminoyama city
  • "Project for Sustainable Development of the Cultural Landscape of the Upper Utcubamba Valley (Phase I)" / Japan International Cooperation Agency

Symposium and Seminars (Fiscal 2018)

  • "Sapporo Creative Tourism Research Conference (16 times) “Research on Practical Development of Long-stay and Cultural-exchange Oriented Destination through Public, Private and Academic Partnership", co-held with Sapporo City and Eco-Network, May 2019- February 2020

Partnership Agreement

  • Niseko Town (September 14, 2010)
  • The Hokakido Bank, Ltd. (March 29, 2011)
  • Shirakawa Village (Gifu Prefecture) (February 8, 2012)
  • Biei Town (April 12, 2012)
  • Furano City (September 3, 2012)
  • Nanto City and PARUS (September 30, 2015)
  • Hokkaido Nippon-Ham Fighters (July 8, 2016)
  • Konkuk University, Research Institute of Glocal Culture Strategy / BK21-plus Fusion Communication and Cultural Contents Experts Development Service (South Korea) (February 7, 2017)
  • CETT Barcelona School of Tourism, Hospitality and Gastronomy (Spain) (June 1, 2017)
  • Nomura Co., Ltd (July 19, 2017)
  • Hamanasu Foundation (October 25, 2018)

Publications

  • "Research on Practical Development of Long-stay and Cultural-exchange Oriented Destination through ‘Walking Tourism’" CATS Bulletin Vol.12
    International Journal of Contents Tourism

History

April 2006
  • CATS founded
April 2007
  • Tourism creation major established in Graduate School of International Media, Communication, and Tourism Studies
  • Donated course on regional tourism management (East Japan Railway Company and Hokkaido Railway Company) established
April 2010
  • Kubota donated research unit for agricultural land rehabilitation and local enterprises (Kubota Corporation) established
September 2010
  • Comprehensive partnership agreement with Niseko Town, Abuta, Hokkaido signed
November 2011
  • JICA technical cooperation project (in Ethiopia) launched
February 2012
  • Comprehensive partnership agreement with Shirakawa Village in Ohno, Gifu Prefecture signed
  • Comprehensive partnership agreement with Biei Town, Kamikawa, Hokkaido signed
September 2012
  • Comprehensive partnership agreement (three parties) with Furano City and Hokkaido University Research Faculty of Agriculture signed
September 2015
  • Industry-academia-public comprehensive partnership agreement (three parties) with Nanto City in Toyama Prefecture and PARUS signed
September 2015
  • • Joined the United Nation World Tourism Organization (UNWTO) as an affiliate member
July 2016
  • Industry-academia partnership agreement with Hokkaido Nippon-Ham Fighters signed
February 2017
  • Partnership agreement with Konkuk University Research Institute of Glocal Culture Strategy signed
June 2017
  • Departmental partnership agreement with University of Barcelona School of Hotel Management and Tourism signed
  • Certified "Destination Manager Training Program" established in Graduate School of International Media, Communication, and Tourism Studies
July 2017
  • Industry-academia partnership agreement with NOMURA Co., Ltd.
October 2018
  • Partnership agreement with Hamanasu Foundation

Graduate School (International Media, Communication, and Tourism Studies )

See the website of Graduate School of International Media, Communication, and Tourism Studies for details about the tourism creation major including the entrance information and offered subjects.